Take the time to choose what your brand persona is and how you want to communicate with your viewers so you can create something truly unique in your mobile videos. At the end of the day, brands want to create memorable mobile videos that show who they are, what they do and why viewers should care about them.
Create a Memorable Color Palette - Color is another fundamental piece in the marketing puzzle and is essential to strong branding. Think of Pepsi’s signature red, white and blue or ESPN’s bold red. Brands with a strong color palette make sure to incorporate it into their mobile video advertising. This is for a good reason, because a signature color can boost brand recognition by 80%. When developing and designing mobile videos, be sure to select and stick to a simple but strong color palette to increase consistency and recognition. With enough repetition, these colors could become your signature, so take the time to choose them carefully.More details: Mobile Video Advertising Tactics 2021